Storytelling agency · Sydney

People scroll past content.
They stop for stories.

You have built something worth talking about. Your content does not show it yet. LW Creative finds the human story inside your business and turns it into films and content that make people feel something, remember you, and walk through your door.

Award winning filmsPeople's Choice, Lebanese Outdoors Film Festival
TEDx speakerStorytelling from the stage, not a textbook
$1M+ raisedThrough story-led campaigns in Sydney and Lebanon
Hospitality insidersWe ran venues before we ever filmed them
Sound familiar?

You are not short on content. You are short on connection.

You post every week and hear crickets

You are consistent. The algorithm is not the problem. Content without a story gives people nothing to hold onto, so they keep scrolling.

Your content looks like everyone else's

Same trends, same drone shots, same captions. If we swapped your logo for your competitor's, would anyone notice?

Your business is special. Your feed does not show it

The years, the risk, the family, the craft, the 5am starts. None of it is making the feed, so none of it is building trust.

You have paid for content before and it went nowhere

Pretty videos that do not move people do not move revenue either. Production is only half the job. The story is the other half.

None of this means you need more content. It means your content needs a story.

Free assessment · The Story Score

Frustrated that you keep posting but customers are not walking through the door?

Answer 15 quick questions to find out why, and exactly what to do about it.

The Story Score measures and improves the three things that decide whether your marketing brings customers: your story, your system, and your connection with the people you want to reach.

Built by Sari and Hadi Haddad of LW Creative: award winning filmmakers who ran hospitality venues themselves, and who have used story to fill dining rooms, launch brands and raise over one million dollars for community causes.

Get your Story Score

15 questions. About 3 minutes. Completely free, with instant recommendations on how to improve.

Why we exist

We learned storytelling where it matters most

Before LW Creative existed in Sydney, we were in rural Lebanon documenting small businesses and local heroes. No budgets, no studios. Just real people, real stakes, and stories honest enough to bring communities together and raise real money for causes that mattered.

Those years shaped everything we do now. Authentic stories create real connection, and real connection creates change. Whether that change is a full dining room, a booked-out launch, or a movement people want to join.

Today we bring that same craft to brands across Sydney. We take the time to understand who you are, what you believe, and what drives you. Then we help you say it clearly and beautifully.

We don't create stories to impress. We create stories to connect. Because when people feel something real, they remember. The LW Creative philosophy
How we work with you

Three ways to tell your story

For established brands

Social Media Content

From $4,000 per month

You have the venue, the product and the customers. What you need is content that finally sounds like you.

  • Story-first reels and photography, shot on location with your people
  • Regular shoot days that fit around service and trade
  • Content strategy, calendar and scheduling handled for you
  • Monthly analytics and a clear read on what is working
Book a story session →
For new brands

Brand Development

Custom scope

Opening soon or repositioning? Launch with a story people already care about instead of introducing yourself from zero.

  • Brand story, positioning and messaging that set you apart
  • Launch content built to create anticipation before day one
  • Identity and content systems you can grow with
  • A launch plan across the channels that matter
Book a story session →
The flagship

Brand Films

Custom, built around your story

A cinematic film about the truth of your business. Your origin, your fight, or the legacy you are building.

  • Discovery sessions that find the story only you can tell
  • Cinematic production by an award winning team
  • A hero film plus a campaign of cut-downs for social
  • The one asset that keeps selling you for years
Book a story session →

Every engagement starts with a free story session. Scope and investment grow with your ambition, and you will always know exactly what you are getting.

The work

Stories we have told

Sahra Bistro Rouse Hill launch content
Sahra Bistro, Rouse HillLaunch storytelling that built an audience before the doors opened
Sahra Bistro construction journey series
The Construction JourneyA running series that turned a fit-out into a following
Nancy Youssef speaking on stage
Nancy YoussefPersonal brand and keynote storytelling for a mentor and author

Brands and organisations we have worked with

Sahra Bistro Sahra by the River iPhysio Australia Club Point Gym Sam's Tutoring Nancy Youssef Sunday Kitchen Lebanon Mountain Trail Saint Charbel Trail Shouf Biosphere Reserve Mercy Corps Lebanese Wanderers
The Founder Stories podcast with Anthony Rahayel
The podcast

The Founder Stories

Real conversations with founders, creatives and entrepreneurs about the moments that made them. Leaving home, betting on themselves, and building something that matters.

It is everything we believe about storytelling, in practice. Pull up a chair.

Watch on YouTube
Who you will work with

Two brothers. One belief: your story is your greatest asset.

LW Creative is run by brothers Sari and Hadi Haddad, backed by a production team across Australia and Lebanon. Both grew up in hospitality. Both fell in love with film. Storytelling is not a tactic they picked up for marketing. It is the family trade, and they bring it to your brand with the conviction that your story, told properly, is the most valuable asset you own.

Sari Haddad, co-founder of LW Creative

Sari Haddad

Co-founder · Storyteller

Before he ever pointed a camera at a business, Sari ran one of Sydney's biggest steakhouses, so he knows what a quiet Tuesday feels like and what is at stake when you spend money on marketing. His films with communities across Lebanon and Sydney have won festival recognition and raised over one million dollars for causes like the St Charbel Trail, and he has told stories from the TEDx stage.

People's Choice Award, LOFFTEDx speaker$1M+ raised through storyLebanon Mountain Trail ambassador
Hadi Haddad, co-founder of LW Creative

Hadi Haddad

Co-founder · Filmmaker

Hadi is the craft behind the camera. Raised in hospitality like his brother, he chose the director's chair and studied film formally, turning that training into an obsession with getting every frame, every cut and every beat of a story right. If a film of ours has moved you, Hadi's fingerprints are on it.

Film graduateDirector and editorHospitality backgroundThe Founder Stories co-creator
What happens next

From first call to first story

01

Story session

A free 20 minute call. You talk, we listen. You will leave with a clearer view of your story even if we never work together.

02

Discovery

We dig into your brand, your customers and your goals, and find the story only you can tell. Then we agree a plan and a number.

03

The shoot

We come to you and capture the real thing. No stiff scripts, no fake moments. We work around your service, your team, your trade.

04

Deliver and grow

Films and content crafted for impact, delivered ready to post, with strategy and analytics so the story keeps compounding.

Ready when you are

Tell us a little about you, and let's find your story

Prefer to talk first?

Book a free 20 minute story session. No pitch, no pressure. Just a conversation about your business and the story sitting inside it. Pick a time that suits you: